Marketing Careers

Marketing is a very broad field that offers a large number of opportunities. It is also very stable, since marketing is a basic part of promoting various products and services to the public. In fact, being skilled in marketing can allow an individual to reach the highest levels of an organization, and a number of studies have indicated that many CEOs have specialized in marketing prior to becoming top executives. When it comes to salary, marketing will vary from one company to another. However, the starting salary in most marketing positions will be just a bit lower than what one would be paid in the engineering field.At the same time, the starting salary for a marketing position can exceed finance, accounting, the liberal arts, and economics. If you are successful while working within an entry level state, you can be promoted to a much higher paying position within a short period of time. Many people have become successful in marketing, even those who normally would not have considered entering such a field. Recent trends show that more women are entering the field of marketing, even though they’ve traditionally worked in the fields of retail. Another thing which makes marketing a great field to enter is the number of industries that use it, and the truth of the matter is just about “every” industry needs marketing.A pharmaceutical company which wants to sell a new drug will need to market it. The NFL will need to market the next Superbowl event. A musician that wants to succeed will need to market his music, and an inventor who has created an invention will need to market it in order to gain profits. Marketing is essential in any organization that is profit driven, and many that aren’t. Even non-profit organizations may need to make the public aware of an event, and marketing is a method by which this can be accomplished. The success of the Internet has led to the subfield of Internet Marketing, and even many traditional brick and mortar firms are now marketing to audience over the web.

Advertising is one of the most important marketing jobs that a marketer will perform. It requires a great deal of skill, as well as planning. While the compensation for advertising tends to be lower than the other marketing sub-disciplines, the opportunity for growth is much larger because a great emphasis is not placed on either the age of the advertiser, or how long they’ve been employed with the firm.

Jo Best