IT Sales Jobs Offer a Fun and Rewarding Career in a Field You Love
If you're knowledgeable in the IT field but have many other interests when it comes to employment, you can combine your skills and desires with an IT sales job. Working in IT sales and marketing gives you an opportunity to specialize in the career field you were trained for while also working with one or more companies in other fields of interest.
An IT sales career involves several aspects of IT work, sales, and marketing. You might perform pre-sales tasks such as giving information about technical specifications and how these can meet a company's needs. You might be asked to demonstrate certain software to create interest among potential customers. You might also negotiate actual sales, which means creating a commercial agreement that benefits both your supplier and the customer. Another aspect of IT sales is the after-support, or technical support that is provided once the sale takes place. This may include hardware or software setup, problem solving, or even more involved training on how to maximize the features of certain software for the company's needs.
Traveling with an IT Sales Job
Some IT sales jobs may require you to travel. This works great if you love to travel and prefer to be out meeting people. With a traveling IT sales job, you'll visit companies either on a local scale or you might travel from state to state or even around the world. This will all depend on the supplier you work for and the type of customers the supplier serves. For example, a software supplier might provide software to banks, but the software is so versatile that it can be used in banks around the world. You might be asked to visit certain banks in person in the United States, United Kingdom, Canada, Australia or elsewhere.
If you work on a commission-only basis, you might be required to pay all your travel expenses. If you work on a salary basis, the company will likely pay for your business travel expenses. If you prefer a desk job, there are IT sales jobs in which most or all of your selling is achieved over the phone. You might even be able to land an IT sales job that allows you to work from home.
Diversity of Fields
IT sales jobs are so diverse because you can work with any type of company you wish. If you've always dreamed of rubbing shoulders with medical professionals, why not seek out an IT sales and marketing job in the medical field? Most career fields have a need for software or IT-related products. You might become an IT salesperson and be in direct contact with bank managers, doctors, attorneys, accountants, clothing manufacturers, travel agents, realtors, restaurant owners, pet store owners, or even farmers. The list of opportunities in the IT sales career field is endless!
Finding an IT Sales Employer
A great place to get started with your IT sales job search is online. You can visit a sales recruitment website that will put you in touch with top IT sales job recruiters in your area or in the areas you wish to work. A recruiter can help you find a suitable company with sales vacancies that's looking for an employee just like you. The recruiter will match your skills and career aspirations with potential employers, and even walk you through the interview process. All you need to do is keep your resume up to date and contact a recruiter that's experienced in the IT sales job field.
Even if you're still not sure about the type of career that's right for you, you'll also find recruiters for medical sales jobs, advertising sales jobs, media sales jobs, sales and marketing jobs, and many others. The key is to never be afraid of trying something new. Everyone gets nervous when venturing into a new career field, but keep in mind that you can always change careers later if needed. But you'll never know unless you give it a try!
To learn more about subjects like IT sales jobs please visit the web site at: http://www.salesrecruitmentjobsite.com
Saturday 8 November 2008
Sales and Marketing Online Job search
Easily Locate Sales Vacancies around the World with an Online Sales Job Website
When seeking sales vacancies, you might be tempted to sift through the thousands of job websites to find that perfect career. The problem is some of those job opportunities may be expired or already filled. Some might not be at your desired location. Others might not offer the salary or hours you want. That's why it's a good idea to narrow your search using a specialty job site. You can save lots of time by using a sales job website that offers specialized searches for exactly the career you want.
Features to Look For
A sales job search site should have a steady stream of updated sales jobs so you won't waste time applying for positions that are no longer available. Look for sales vacancies that clearly display the job posting date so you'll know how long ago the employer posted it. Find a website that's targeted for sales jobs particularly, but also versatile enough so you can glance at other sales opportunities as well.
A targeted sales job site will likely display sales vacancies in a variety of fields such as IT sales jobs, sales and marketing jobs, medical sales jobs, advertising sales jobs, media sales jobs, etc. Though there are various job types listed, they are at least all related to sales. You can easily focus on one particular career type and ignore the rest if the site has an advanced job search feature.
When seeking sales jobs, you might want to remain anonymous until you find a possible job match. Some sales job services will allow you to remain anonymous while searching for jobs. This means you can still create a profile and display your skills without revealing your identity. A potential employer can send a blind email to contact you, and then you can decide if you wish to have further contact with the company if you feel the job might be right for you.
Another feature is you can make your CV/resume public so potential employers can easily find you. Some employers don't want to wait for applicants; they'd rather search for candidates by skill and location to save time. Displaying your resume publicly will make these opportunities available to you. Look for a website that offers free registration to sales job seekers. You shouldn't have to pay to find a sales job unless the company is willing to offer resume creation services and others features of that nature.
Sales Recruitment Services
Also look for sales recruitment opportunities in your field of interest. Some sales job websites act as a go-between for you and sales job recruiters. The recruiters sign on for the service and may pay the job site to advertise their job opportunities. As a job seeker, you can find a recruiter that specializes in your desired field, such as IT sales jobs or medical sales jobs. The recruiter will use your profile and resume to match you with a hiring company.
Sales job recruiters not only help you locate a dream sales career, but also guide you through the interview process. The recruiter will set up your interview and tell you where to go, and with whom to speak. All you have to do is prepare for the interview and be sure to answer the questions professionally. Using a recruiter greatly improves your chances of getting hired. It can benefit you to use a recruiter if you need a job in a particular field or location quickly. Some recruiters can even help you find sales jobs in other parts of the world!
Seeking a sales job can be an exciting process when you have the help of a reputable job search site and recruiters that can connect you with top employers. Start your sales career search on the Web today!
To learn more about subjects like sales jobs please visit the web site at: http://www.salesrecruitmentjobsite.com
When seeking sales vacancies, you might be tempted to sift through the thousands of job websites to find that perfect career. The problem is some of those job opportunities may be expired or already filled. Some might not be at your desired location. Others might not offer the salary or hours you want. That's why it's a good idea to narrow your search using a specialty job site. You can save lots of time by using a sales job website that offers specialized searches for exactly the career you want.
Features to Look For
A sales job search site should have a steady stream of updated sales jobs so you won't waste time applying for positions that are no longer available. Look for sales vacancies that clearly display the job posting date so you'll know how long ago the employer posted it. Find a website that's targeted for sales jobs particularly, but also versatile enough so you can glance at other sales opportunities as well.
A targeted sales job site will likely display sales vacancies in a variety of fields such as IT sales jobs, sales and marketing jobs, medical sales jobs, advertising sales jobs, media sales jobs, etc. Though there are various job types listed, they are at least all related to sales. You can easily focus on one particular career type and ignore the rest if the site has an advanced job search feature.
When seeking sales jobs, you might want to remain anonymous until you find a possible job match. Some sales job services will allow you to remain anonymous while searching for jobs. This means you can still create a profile and display your skills without revealing your identity. A potential employer can send a blind email to contact you, and then you can decide if you wish to have further contact with the company if you feel the job might be right for you.
Another feature is you can make your CV/resume public so potential employers can easily find you. Some employers don't want to wait for applicants; they'd rather search for candidates by skill and location to save time. Displaying your resume publicly will make these opportunities available to you. Look for a website that offers free registration to sales job seekers. You shouldn't have to pay to find a sales job unless the company is willing to offer resume creation services and others features of that nature.
Sales Recruitment Services
Also look for sales recruitment opportunities in your field of interest. Some sales job websites act as a go-between for you and sales job recruiters. The recruiters sign on for the service and may pay the job site to advertise their job opportunities. As a job seeker, you can find a recruiter that specializes in your desired field, such as IT sales jobs or medical sales jobs. The recruiter will use your profile and resume to match you with a hiring company.
Sales job recruiters not only help you locate a dream sales career, but also guide you through the interview process. The recruiter will set up your interview and tell you where to go, and with whom to speak. All you have to do is prepare for the interview and be sure to answer the questions professionally. Using a recruiter greatly improves your chances of getting hired. It can benefit you to use a recruiter if you need a job in a particular field or location quickly. Some recruiters can even help you find sales jobs in other parts of the world!
Seeking a sales job can be an exciting process when you have the help of a reputable job search site and recruiters that can connect you with top employers. Start your sales career search on the Web today!
To learn more about subjects like sales jobs please visit the web site at: http://www.salesrecruitmentjobsite.com
Monday 20 October 2008
Become top in Marketing
5 Tips And Tricks To Becoming A Top Affiliate Marketer
Here are 5 tips to help you become that top producing affiliate marketer.
1. Have you ever wondered how you can get rid of that long ugly affiliate URL? How do they expect you to brand yourself online with that eye sore? You will need your own web site to do this.
First open Notepad, WordPad or any html editor.
Next, copy and paste the following code into the html editor:
html
head
titleThe Name Of The Affiliate Program/title
meta HTTP-EQUIV="REFRESH" CONTENT="0; URL=http://www.put-your-affiliate-link-here"
/head
/html
Replace "The Name Of The Affiliate Program" with the title you want for the page. Then replace "www.put-your-affiliate-link-here" with your affiliate URL.
Next save this in Notepad or WordPad as a .html file. This will change it from a .txt (text) to a .html (a web page).
Then open your web site editor (FrontPage, Dreamweaver) and upload the file to your web site by copying and pasting it to your web site.
Now you have a link that looks this: http://www.yourdomainname.com/affiliateprogram.html
Make sure you test the link to be sure it works.
it's that simple.
2. Pop-up On Exit
A pop-up on exit can be very valuable to building your opt-in list and capturing email addresses. When someone leaves your site this pop-up will appear asking them to sign-up for either your ezine, newsletter or article is exchange for their name and email address.
Some of the better affiliate programs out there offer their own "pop-up on exit" for you to put on your website embedded with your affiliate code. Just another way for you to make money with affiliate programs.
Copy and paste the following code between the head and the /head tags in the html part of your website.
SCRIPT LANGUAGE="JavaScript" var exit=true;
function leave() {
if (exit)
window.open('http://www.yourwebsite.com/popup.html','', 'toolbar=no,menubar=no,scrollbars=yes,resizable=yes,
location=no,height=400,width=400'); }
// End --
/SCRIPT
Replace the "http://www.yourwebsite.com/popup.html" with either your own web page pop-up or the affiliate program's you are promoting.
You can change height and width also to whatever you prefer and works with your pop-up web page.All of the other options can be changed to yes or no depending on your preferences (toolbars=yes, scrollbars=no)
Next insert this code body onUnload="leave()" in the body after the color code so it will look like this:
body bgcolor="#CCCCCC" onUnload="leave()"
When you have these two codes inserted every time someone leaves your website a "pop-up on exit" will appear asking them to sign-up for your ezine article etc.
3. Be Different
When promoting affiliate programs don't be like everyone else. Be different. Whether you promote the affiliate program from an email follow-up or a one-page web site, offer your prospect something in addition to the affiliate program you are promoting.
Here is how to do this is: "If you by from me you will get the free report "15 Steps to..." or "If you purchase from me you will receive the eBook ... or "If you purchase from me today I will give you a free 30 minute consultation, a $200 value". Be creative, offer your services. Offer something that you know how to do to get them to buy from you.
4. Autoresponders And Email Follow-Up
Nobody said you had to publish a newsletter or ezine to build an opt-in list.
Offer an article you have written yourself. You can break it up into 5-7 courses and send it via autoresponder a few days apart. This way you have captured the prospect's name and email address in return for some valuable information.
Some of the better affiliate programs have a 5-10 day email autoresponder system already written and all you need to do is copy and paste it into your autoresponder. In the resource box at the bottom they will allow you to replace their link with your affiliate link promoting that program.
After you have started to build your opt-in list, you can promote different affiliate programs to them monthly. Also, offer them some good free quality content every so often.
Build a relationship and your prospects WILL buy from you.
5. Use Targeted Ezines To Promote Affiliate Programs
You just cannot get a better bang for your buck. Ezine advertising is probably the best way to promote whatever it is you are selling for the best money.
But an even better way of advertising in ezines is to use them to get subscribers for your opt-in list. Write an ad with an attention grabbing headline, some bullet points and why they should sign-up for your free report.
Then send them to an autoresponder address for retrieving your free special report or series. This way you can promote
your affiliate programs to your prospects through email follow-up.
The best way to do this is by purchasing a solo ad. This way
your ad goes out by itself with nothing else to distract your
prospects.
Apply these strategies and you are sure to be on your way to
top affiliate success.
Lisa Frenzel
http://www.marketersplanet.com
Here are 5 tips to help you become that top producing affiliate marketer.
1. Have you ever wondered how you can get rid of that long ugly affiliate URL? How do they expect you to brand yourself online with that eye sore? You will need your own web site to do this.
First open Notepad, WordPad or any html editor.
Next, copy and paste the following code into the html editor:
html
head
titleThe Name Of The Affiliate Program/title
meta HTTP-EQUIV="REFRESH" CONTENT="0; URL=http://www.put-your-affiliate-link-here"
/head
/html
Replace "The Name Of The Affiliate Program" with the title you want for the page. Then replace "www.put-your-affiliate-link-here" with your affiliate URL.
Next save this in Notepad or WordPad as a .html file. This will change it from a .txt (text) to a .html (a web page).
Then open your web site editor (FrontPage, Dreamweaver) and upload the file to your web site by copying and pasting it to your web site.
Now you have a link that looks this: http://www.yourdomainname.com/affiliateprogram.html
Make sure you test the link to be sure it works.
it's that simple.
2. Pop-up On Exit
A pop-up on exit can be very valuable to building your opt-in list and capturing email addresses. When someone leaves your site this pop-up will appear asking them to sign-up for either your ezine, newsletter or article is exchange for their name and email address.
Some of the better affiliate programs out there offer their own "pop-up on exit" for you to put on your website embedded with your affiliate code. Just another way for you to make money with affiliate programs.
Copy and paste the following code between the head and the /head tags in the html part of your website.
SCRIPT LANGUAGE="JavaScript" var exit=true;
function leave() {
if (exit)
window.open('http://www.yourwebsite.com/popup.html','', 'toolbar=no,menubar=no,scrollbars=yes,resizable=yes,
location=no,height=400,width=400'); }
// End --
/SCRIPT
Replace the "http://www.yourwebsite.com/popup.html" with either your own web page pop-up or the affiliate program's you are promoting.
You can change height and width also to whatever you prefer and works with your pop-up web page.All of the other options can be changed to yes or no depending on your preferences (toolbars=yes, scrollbars=no)
Next insert this code body onUnload="leave()" in the body after the color code so it will look like this:
body bgcolor="#CCCCCC" onUnload="leave()"
When you have these two codes inserted every time someone leaves your website a "pop-up on exit" will appear asking them to sign-up for your ezine article etc.
3. Be Different
When promoting affiliate programs don't be like everyone else. Be different. Whether you promote the affiliate program from an email follow-up or a one-page web site, offer your prospect something in addition to the affiliate program you are promoting.
Here is how to do this is: "If you by from me you will get the free report "15 Steps to..." or "If you purchase from me you will receive the eBook ... or "If you purchase from me today I will give you a free 30 minute consultation, a $200 value". Be creative, offer your services. Offer something that you know how to do to get them to buy from you.
4. Autoresponders And Email Follow-Up
Nobody said you had to publish a newsletter or ezine to build an opt-in list.
Offer an article you have written yourself. You can break it up into 5-7 courses and send it via autoresponder a few days apart. This way you have captured the prospect's name and email address in return for some valuable information.
Some of the better affiliate programs have a 5-10 day email autoresponder system already written and all you need to do is copy and paste it into your autoresponder. In the resource box at the bottom they will allow you to replace their link with your affiliate link promoting that program.
After you have started to build your opt-in list, you can promote different affiliate programs to them monthly. Also, offer them some good free quality content every so often.
Build a relationship and your prospects WILL buy from you.
5. Use Targeted Ezines To Promote Affiliate Programs
You just cannot get a better bang for your buck. Ezine advertising is probably the best way to promote whatever it is you are selling for the best money.
But an even better way of advertising in ezines is to use them to get subscribers for your opt-in list. Write an ad with an attention grabbing headline, some bullet points and why they should sign-up for your free report.
Then send them to an autoresponder address for retrieving your free special report or series. This way you can promote
your affiliate programs to your prospects through email follow-up.
The best way to do this is by purchasing a solo ad. This way
your ad goes out by itself with nothing else to distract your
prospects.
Apply these strategies and you are sure to be on your way to
top affiliate success.
Lisa Frenzel
http://www.marketersplanet.com
Marketing Techniques
5 SUCCESSFUL MARKETING TECHNIQUES
Copyright 2002 Bob Leduc
Here are 5 successful marketing techniques you can use to
increase your sales. All of them are simple to use. And
they're effective for building any businesses.
1. KEEP ADDING SOMETHING NEW
Every time you add something new to your business you
create an opportunity to get more sales. For example,
something as simple as adding new information on your web
site creates another selling opportunity when prospects and
customers visit your site to see the new information.
Adding a new product or service to the list of those you
already offer usually produces a big increase in sales. The
added product increases your sales in 3 different ways:
** It attracts new customers who were not interested in
your current products and services.
** It generates repeat sales from existing customers who
also want to have your new product.
** It enables you to get bigger sales by combining 2 or
more items into special package offers.
2. BECOME A VALUABLE RESOURCE
Look for ways you can be a resource for your prospects and
customers. Supply them with free information. Help them do
things faster, easier, less expensively. You get another
opportunity to sell something every time they come back to
you for help.
3. SEPARATE YOURSELF FROM YOUR COMPETITION.
Find or create a reason for customers to do business with
you instead of with someone else offering the same or
similar products. For example, do you provide faster
results, easier procedures, personal attention or a better
guarantee?
Determine the unique advantage you offer to customers that
your competitors do not offer. Promote that advantage in
all of your advertising. Give your prospects a reason to do
business with you instead of with your competition and
you'll automatically get more sales.
4. PROMOTE THE END RESULT
Your customers don't really want your product or service.
They want the benefit produced by using it.
For example, car buyers want convenient transportation with
a certain image. Dental patients want healthy and
good-looking teeth without suffering any pain. Business
opportunity seekers want personal and financial freedom for
themselves and their family.
Make sure your web pages, sales letters and other sales
messages are promoting the end result your customers want.
5. ANTICIPATE CHANGE
Change is the biggest challenge to your business success.
The days are gone when a business could constantly grow by
simply repeating what it did successfully in the past ...or
even recently. Aggressive, innovative competitors and
rapidly changing technology make it impossible.
Expect change and prepare for it. Don't wait until your
income declines to take action. Develop the habit of
looking for early signs that something is changing. Then
confront it before you start to lose business.
TIP: Insulate yourself against the impact of change by
increasing the number of products and services you offer
and by using a variety of different marketing methods. Only
a small portion of your total business will be affected if
the sales of one product decline or the response to one
marketing method drops.
How many of these 5 proven marketing techniques have you
overlooked or ignored? Start using them today and you'll
see an immediate increase in your sales.
Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Copyright 2002 Bob Leduc
Here are 5 successful marketing techniques you can use to
increase your sales. All of them are simple to use. And
they're effective for building any businesses.
1. KEEP ADDING SOMETHING NEW
Every time you add something new to your business you
create an opportunity to get more sales. For example,
something as simple as adding new information on your web
site creates another selling opportunity when prospects and
customers visit your site to see the new information.
Adding a new product or service to the list of those you
already offer usually produces a big increase in sales. The
added product increases your sales in 3 different ways:
** It attracts new customers who were not interested in
your current products and services.
** It generates repeat sales from existing customers who
also want to have your new product.
** It enables you to get bigger sales by combining 2 or
more items into special package offers.
2. BECOME A VALUABLE RESOURCE
Look for ways you can be a resource for your prospects and
customers. Supply them with free information. Help them do
things faster, easier, less expensively. You get another
opportunity to sell something every time they come back to
you for help.
3. SEPARATE YOURSELF FROM YOUR COMPETITION.
Find or create a reason for customers to do business with
you instead of with someone else offering the same or
similar products. For example, do you provide faster
results, easier procedures, personal attention or a better
guarantee?
Determine the unique advantage you offer to customers that
your competitors do not offer. Promote that advantage in
all of your advertising. Give your prospects a reason to do
business with you instead of with your competition and
you'll automatically get more sales.
4. PROMOTE THE END RESULT
Your customers don't really want your product or service.
They want the benefit produced by using it.
For example, car buyers want convenient transportation with
a certain image. Dental patients want healthy and
good-looking teeth without suffering any pain. Business
opportunity seekers want personal and financial freedom for
themselves and their family.
Make sure your web pages, sales letters and other sales
messages are promoting the end result your customers want.
5. ANTICIPATE CHANGE
Change is the biggest challenge to your business success.
The days are gone when a business could constantly grow by
simply repeating what it did successfully in the past ...or
even recently. Aggressive, innovative competitors and
rapidly changing technology make it impossible.
Expect change and prepare for it. Don't wait until your
income declines to take action. Develop the habit of
looking for early signs that something is changing. Then
confront it before you start to lose business.
TIP: Insulate yourself against the impact of change by
increasing the number of products and services you offer
and by using a variety of different marketing methods. Only
a small portion of your total business will be affected if
the sales of one product decline or the response to one
marketing method drops.
How many of these 5 proven marketing techniques have you
overlooked or ignored? Start using them today and you'll
see an immediate increase in your sales.
Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Key Marketing Facts
When you know the answers to these 5 key marketing
questions, you can create effective web pages, sales letters
and other sales generating communications. The answers to
these 5 questions reveal how you can get your prospect's
attention and motivate them to take the action you want.
1. WHO DO I WANT TO REACH?
Describe detailed characteristics of your ideal prospect. Be
very specific.
Once you clearly define the characteristics your ideal
prospect you can develop a powerful sales message appealing
directly to their unique interests and needs. Prospects are
more likely to respond when they feel you are talking
directly to them about their individual needs.
2. WHAT ACTION DO I WANT TO GENERATE?
Decide in advance what action you are trying to stimulate.
Do you want to get inquiries for your product or service? Do
you want to produce sales directly from your promotion? Or
do you want to build a list of qualified prospects willing
to receive frequent offers from you?
You can develop an effective promotion in a short time when
you have a clear understanding of the action you are trying
to generate.
3. WHAT IS MY COMPETITIVE ADVANTAGE?
Identify why prospects should do business with you instead
of with a competitor selling a similar product or service.
For example, do you provide faster results, easier
procedures, personal attention or a better guarantee? If you
cannot think of a reason - create one. Add something to your
business you are not already doing.
Your competitive advantage can be responsible for fifty
percent or more of your sales. Make sure you have one - and
don't lose it. Keep checking on your competition and make
any changes necessary to keep your competitive advantage.
4. HOW WILL I PROVE MY CLAIMS?
Don't expect prospects to believe what you say. Make sure
you provide proof of any claim you make.
For example, collect and use testimonials from satisfied
customers. Provide research data supporting your claims. Get
endorsements from experts your prospects are likely to
recognize.
5. HOW WILL I CREATE URGENCY?
Most prospects do not respond the first time they see your
promotion. Instead, they delay making any response - then
often forget about you.
You can convert many of these procrastinators into buyers by
giving them a compelling reason to respond immediately. For
example, give them a special price if they order now - or
include a valuable bonus if they order by a specific
deadline.
TIP: Develop a series of 4 or 5 different special offers.
Use them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to create urgency using special
offers without taking time to create new ones.
You need to answer to these 5 key marketing questions before
you can create a motivating web page, sales letter or other
sales generating communication. The answers to these 5
questions will reveal how you can get your prospect's
attention and stimulate them to take the action you want.
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
questions, you can create effective web pages, sales letters
and other sales generating communications. The answers to
these 5 questions reveal how you can get your prospect's
attention and motivate them to take the action you want.
1. WHO DO I WANT TO REACH?
Describe detailed characteristics of your ideal prospect. Be
very specific.
Once you clearly define the characteristics your ideal
prospect you can develop a powerful sales message appealing
directly to their unique interests and needs. Prospects are
more likely to respond when they feel you are talking
directly to them about their individual needs.
2. WHAT ACTION DO I WANT TO GENERATE?
Decide in advance what action you are trying to stimulate.
Do you want to get inquiries for your product or service? Do
you want to produce sales directly from your promotion? Or
do you want to build a list of qualified prospects willing
to receive frequent offers from you?
You can develop an effective promotion in a short time when
you have a clear understanding of the action you are trying
to generate.
3. WHAT IS MY COMPETITIVE ADVANTAGE?
Identify why prospects should do business with you instead
of with a competitor selling a similar product or service.
For example, do you provide faster results, easier
procedures, personal attention or a better guarantee? If you
cannot think of a reason - create one. Add something to your
business you are not already doing.
Your competitive advantage can be responsible for fifty
percent or more of your sales. Make sure you have one - and
don't lose it. Keep checking on your competition and make
any changes necessary to keep your competitive advantage.
4. HOW WILL I PROVE MY CLAIMS?
Don't expect prospects to believe what you say. Make sure
you provide proof of any claim you make.
For example, collect and use testimonials from satisfied
customers. Provide research data supporting your claims. Get
endorsements from experts your prospects are likely to
recognize.
5. HOW WILL I CREATE URGENCY?
Most prospects do not respond the first time they see your
promotion. Instead, they delay making any response - then
often forget about you.
You can convert many of these procrastinators into buyers by
giving them a compelling reason to respond immediately. For
example, give them a special price if they order now - or
include a valuable bonus if they order by a specific
deadline.
TIP: Develop a series of 4 or 5 different special offers.
Use them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to create urgency using special
offers without taking time to create new ones.
You need to answer to these 5 key marketing questions before
you can create a motivating web page, sales letter or other
sales generating communication. The answers to these 5
questions will reveal how you can get your prospect's
attention and stimulate them to take the action you want.
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Is Marketing For You ?
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?
You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you can.
I spent last weekend skiing in Vermont with my spouse, nephew and his finance Sonia. We were all having a great time on the slopes, except Sonia. Sonia doesn't have as much experience as the rest of us and was struggling to keep up. Her problem wasn't one of effort. She was working much harder than the rest of us, fighting each turn and slowing her progress down the hill. In a few minutes, I showed her how to tip her skis to make easy, graceful S shaped turns that took advantage of the new shaped skis. After making a run or two, she was skiing twice as fast with less effort, and having more fun.
You too can experience a breakthrough in your skiing, golf swing or in your marketing. If you are like most business owners, you advertise, send out mailings, make sales calls and have a web site. This is what you do to market your business; the way you do these things will make the difference between success and failure.
What would constitute a breakthrough in your business? Like Sonia, you may be inadvertently working harder than you need to be to get the results you want. With a few changes to your marketing strategy and techniques you could be getting a lot more attention, generating more qualified leads and converting more prospects to clients and having more fun.
Here are five ideas to get your marketing headed for a breakthrough:
1.Focus on your target markets' primary concerns in your sales calls, your brochure, your ads and on your web pages. Your prospects' problems and wants brought you together; use this to keep prospects' attention.
2.Use questions to get the conversation going. Whether you're on the telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help them.
3.Give something away that your prospects need. The more helpful information you give away to prospects, the more business you'll receive in return. Give away ideas they can use and help them understand when and how to use your products and services.
4.Build a mailing list of people who want more of your ideas and information. Use the list regularly to stay in touch and you'll increase your credibility the perceived value of your goods and services, and your sales.
Other Breakthrough Ideas
-When people are at the point of purchase, prompt them to buy additional products and you can double your revenue.
-Call people who have bought your products after a couple of weeks to get feedback. There is a good chance they'll be interested in buying additional products or services.
Whether you want to become an expert at marketing, skiing or cooking, the key is to let go of methods that aren't working for you, and learn and apply the techniques used by the experts. Nine times out of ten, the problem is in getting the basics right. You can achieve a breakthrough in sales when you understand and apply these proven marketing principles and techniques.
About the Author
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com
You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you can.
I spent last weekend skiing in Vermont with my spouse, nephew and his finance Sonia. We were all having a great time on the slopes, except Sonia. Sonia doesn't have as much experience as the rest of us and was struggling to keep up. Her problem wasn't one of effort. She was working much harder than the rest of us, fighting each turn and slowing her progress down the hill. In a few minutes, I showed her how to tip her skis to make easy, graceful S shaped turns that took advantage of the new shaped skis. After making a run or two, she was skiing twice as fast with less effort, and having more fun.
You too can experience a breakthrough in your skiing, golf swing or in your marketing. If you are like most business owners, you advertise, send out mailings, make sales calls and have a web site. This is what you do to market your business; the way you do these things will make the difference between success and failure.
What would constitute a breakthrough in your business? Like Sonia, you may be inadvertently working harder than you need to be to get the results you want. With a few changes to your marketing strategy and techniques you could be getting a lot more attention, generating more qualified leads and converting more prospects to clients and having more fun.
Here are five ideas to get your marketing headed for a breakthrough:
1.Focus on your target markets' primary concerns in your sales calls, your brochure, your ads and on your web pages. Your prospects' problems and wants brought you together; use this to keep prospects' attention.
2.Use questions to get the conversation going. Whether you're on the telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help them.
3.Give something away that your prospects need. The more helpful information you give away to prospects, the more business you'll receive in return. Give away ideas they can use and help them understand when and how to use your products and services.
4.Build a mailing list of people who want more of your ideas and information. Use the list regularly to stay in touch and you'll increase your credibility the perceived value of your goods and services, and your sales.
Other Breakthrough Ideas
-When people are at the point of purchase, prompt them to buy additional products and you can double your revenue.
-Call people who have bought your products after a couple of weeks to get feedback. There is a good chance they'll be interested in buying additional products or services.
Whether you want to become an expert at marketing, skiing or cooking, the key is to let go of methods that aren't working for you, and learn and apply the techniques used by the experts. Nine times out of ten, the problem is in getting the basics right. You can achieve a breakthrough in sales when you understand and apply these proven marketing principles and techniques.
About the Author
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com
Tactics
Many businesses overlook these 4 simple but highly effective
selling tactics. How many are you using?
1. Avoid "What To Buy" Choices
Promote only one product or service at a time. It limits
your prospect's buying decision to a simple "yes" or "no".
Don't complicate your customer's decision making process by
including a "which one" option. Some customers will have
difficulty making a clear choice. They will avoid the risk
of making a wrong choice by making NO choice - and you will
lose a sale unnecessarily.
You can develop separate promotions for each product or
service you sell. Or you can combine several products and
services into one package for one price. But always make
your prospective customer's buying decision a simple "yes"
or "no". It produces the maximum number of sales.
2. Offer Many "How To Buy" Options
Offering choices of WHAT to buy reduces your sales. But
offering choices of HOW to buy increases your sales.
Offer many different ways for customers to buy from you. The
same method is not convenient for everybody. Prospective
customers are more likely to act immediately when their
favorite way of ordering is available.
For example, many online marketers only accept orders
online. They could easily increase the number of sales they
get by including options to order by phone, fax and postal
mail.
3. Use A Simple Buying Procedure
You can get more sales by making it easier for customers to
buy from you. Look for ways to make your buying procedure
easier and faster.
For example, many online marketers use a shopping cart to
process their orders - even when they are selling only 1 or
2 items. Don't force your customers to endure the
complicated process of a shopping cart just to order 1 item.
Some of them will abandon the process ...causing you to lose
sales unnecessarily.
Use a simple online order form instead of a shopping cart
when you only offer 1 or 2 items.
4. Follow Up Every Sale With Another Offer
Customers are very receptive to more offers immediately
after they buy from you. Offer them another product or
service related to the one they just bought. Many will
accept your offer, producing an easy sale for you.
If you don't already have additional products or services,
find or create some.
For example, offer instructional material related to your
customer's original purchase. It can be a printed book or
e-book, a group of books or e-books, a training course,
computer software, membership in a fee-based web site or any
other type of instructional material related to their
original purchase from you.
Tip: Look for an affiliate program selling the kind of
instructional material you can use. All you have to do is
sign up as an affiliate and announce the product or service
to your customers. The affiliate program handles everything
else and pays you a commission for each sale you generate.
How many of these 4 simple selling tactics have you
overlooked? Start using them now. They will produce an
immediate increase in your sales - with little or no
increase in your expenses.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards and several other publications to help
small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
selling tactics. How many are you using?
1. Avoid "What To Buy" Choices
Promote only one product or service at a time. It limits
your prospect's buying decision to a simple "yes" or "no".
Don't complicate your customer's decision making process by
including a "which one" option. Some customers will have
difficulty making a clear choice. They will avoid the risk
of making a wrong choice by making NO choice - and you will
lose a sale unnecessarily.
You can develop separate promotions for each product or
service you sell. Or you can combine several products and
services into one package for one price. But always make
your prospective customer's buying decision a simple "yes"
or "no". It produces the maximum number of sales.
2. Offer Many "How To Buy" Options
Offering choices of WHAT to buy reduces your sales. But
offering choices of HOW to buy increases your sales.
Offer many different ways for customers to buy from you. The
same method is not convenient for everybody. Prospective
customers are more likely to act immediately when their
favorite way of ordering is available.
For example, many online marketers only accept orders
online. They could easily increase the number of sales they
get by including options to order by phone, fax and postal
mail.
3. Use A Simple Buying Procedure
You can get more sales by making it easier for customers to
buy from you. Look for ways to make your buying procedure
easier and faster.
For example, many online marketers use a shopping cart to
process their orders - even when they are selling only 1 or
2 items. Don't force your customers to endure the
complicated process of a shopping cart just to order 1 item.
Some of them will abandon the process ...causing you to lose
sales unnecessarily.
Use a simple online order form instead of a shopping cart
when you only offer 1 or 2 items.
4. Follow Up Every Sale With Another Offer
Customers are very receptive to more offers immediately
after they buy from you. Offer them another product or
service related to the one they just bought. Many will
accept your offer, producing an easy sale for you.
If you don't already have additional products or services,
find or create some.
For example, offer instructional material related to your
customer's original purchase. It can be a printed book or
e-book, a group of books or e-books, a training course,
computer software, membership in a fee-based web site or any
other type of instructional material related to their
original purchase from you.
Tip: Look for an affiliate program selling the kind of
instructional material you can use. All you have to do is
sign up as an affiliate and announce the product or service
to your customers. The affiliate program handles everything
else and pays you a commission for each sale you generate.
How many of these 4 simple selling tactics have you
overlooked? Start using them now. They will produce an
immediate increase in your sales - with little or no
increase in your expenses.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards and several other publications to help
small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Subscribe to:
Posts (Atom)